The term "market name" can refer to a variety of different things depending on the context in which it is used. Generally, however, it refers to the common or popular name for a particular product or service within a specific market or industry. This could be a brand name, a generic name, or even a nickname that has become widely accepted and used by consumers when referring to a certain item or type of good. For example, "Kleenex" is often used as a market name for facial tissues, while "Band-Aid" is commonly used to refer to adhesive bandages, even though these are actually brand names owned by specific companies.